ARC 360 Report •• Nov. 2014 THE STATE OF THE U.S. TRAVEL APPS ECONOMY

How do your customers in the U.S. rate the quality of your travel brand’s mobile app across Android and iOS? This report answers that question and provides IT, product and marketing leaders with a benchmark of the quality of mobile apps across 31 of the largest travel brands, including Delta, Hertz, TripAdvisor and United, and 5 industries, including airlines, car rentals, cruise, hotels
and travel booking. We also show the highest- and lowest-rated travel brands and industries. IT, product and marketing leaders should use this report to discover how customers rate your mobile app quality, understand your competitive landscape and set goals for optimizing your app quality management practices in 2015 as you proceed along the path to a winning travel app, as defined by your customers.

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