Understanding game IP licensing in China

Trying to crack the gaming app market is tough wherever you are – but if you open yourself up to other geographies, you can quickly gain a competitive advantage. Unlike Western access to games, China’s market is fractured. Language barriers and a lack of trust creating a daunting task on the surface, while a lack of understanding of its mobile ecosystem can create confusion. It doesn’t have to be that difficult though. This whitepaper from AdsYolo examines the landscape, the problems, and solutions for app developers and publishers to break through in China.

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