Sales and syntax: How app developers will reshape the future of retail

The Internet of Things portends a world in which physical products, devices, vehicles, buildings and other items are infused with digital identities, capable of collecting and exchanging data. It all sounds impressive enough - but developers and brands need to think further ahead. This exclusive whitepaper from Digimarc and DeveloperTech aims to help developers assess requirements and truly consider their impact on consumers for the potential of a connected world to be fully...

By | 25 October 2016

The key steps of comprehensive app testing

The software lifecycle has changed dramatically in recent years. We no longer live in a develop-test-release-move on world. Users expect higher quality applications and software, and they expect them quickly. To meet these expectations, the QA lifecycle has changed with it. In today's world, a successful QA approach that will lead you to 360 degree app quality encompasses automated testing, in the wild testing and post-launch analytics. This whitepaper from Applause details how each of these...

By | 12 April 2016

Why Mobile Apps Fail: Failure to Launch

Ever wondered why some mobile apps seem doomed to fail? Our friends at Perfecto Mobile have produced a report on the key reasons why users abandon an app, and how it can be...

By | 30 April 2015

Type and Game Design: More Than Just Words

They’re just letters. Right? Learn how to provide a superior game experience through the typefaces you choose and how you use them. More about the book Typography is a key element in creating a rich, memorable video game world. The right type doesn’t just provide direction and instruction, but can also set personality, tone, and mood. Our type designers (and lovers of all things video games) have written a primer on typography for the game industry that’s full of best practices to...

By | 13 February 2015

ARC 360 Report •• Nov. 2014 THE STATE OF THE U.S. TRAVEL APPS ECONOMY

How do your customers in the U.S. rate the quality of your travel brand’s mobile app across Android and iOS? This report answers that question and provides IT, product and marketing leaders with a benchmark of the quality of mobile apps across 31 of the largest travel brands, including Delta, Hertz, TripAdvisor and United, and 5 industries, including airlines, car rentals, cruise, hotels and travel booking. We also show the highest- and lowest-rated travel brands and industries. IT, product...

By | 29 January 2015

The 2015 State of the U.S. Health & Fitness Apps Economy

People use health & fitness and medical apps because they want to be their best. They want to achieve the best time on a run, the best mile time on a bike ride. People track calories and monitor food and drink consumption so they look and feel their best. And they want the best medical treatments and prices on prescriptions. So why wouldn’t they choose the highest quality health & fitness and medical apps to help them achieve their goals? It’s difficult to know what the best apps...

By | 27 January 2015

Mobile App Testing With Applause

Your users are spread around the globe – and your testers should be too. Mobile app developers are leveraging global community of professional testers that span 200 countries and territories to ensure that their mobile app works properly - for everyone, everywhere, every...

By | 22 January 2015

Runkeeper Case Study

The gym shorts are on, your favorite sneakers tied. You strap your smartphone into you armband and turn on two apps: your workout music and the run tracker that will count your steps, calories burned and miles travelled. It’s time to go for a...

By | 22 January 2015

Understanding game IP licensing in China

Trying to crack the gaming app market is tough wherever you are – but if you open yourself up to other geographies, you can quickly gain a competitive advantage. Unlike Western access to games, China’s market is fractured. Language barriers and a lack of trust creating a daunting task on the surface, while a lack of understanding of its mobile ecosystem can create confusion. It doesn’t have to be that difficult though. This whitepaper from AdsYolo examines the landscape, the problems, and...

By | 9 July 2014

The importance of versatile syncing in the connected world

As more and more screens emerge into the market, and their consumption increases at an exponential rate, there is a greater need for these screens to be synced and connected in real time. Yet according to the September 2013 Forrester report “Build Seamless Experiences Now”, only 17% of online consumers say that organisations make it easy to switch between different channels. This challenge is one developers face frequently, yet Syncano has put together an exclusive whitepaper on their...

By | 10 February 2014