Opinion: The art of perfecting business-to-business apps

Take a look at Apple's iOS app ecosystem, and you'll see three distinct markets: consumer, enterprise, and business to business. The App Store catering to the consumer market is easily the most developed, with almost two million apps to choose from and fully realized revenue streams supported through subscriptions and ads.

Enterprise apps are far less common. They're distributed through mobile device management (MDM) platforms like Jamf or AirWatch, which means they involve a...