Developers can now create custom App Store offer codes

Apple is finally letting developers create their own custom offer codes for in-app subscriptions.

In 2020, Apple introduced the ability to generate offer codes for in-app subscriptions. However, there were two major limitations: they were randomly generated and were for one-time use.

On the Apple Developer website, the company announced that it’s lifting both limitations so developers can create offer codes like BRINGONSUMMER that can be used for as long – or,...

Apple vows to collect App Store commission even through alternative payment systems

Apple is being forced to support alternative payment systems in a growing number of regions but has made clear that it still intends to collect a commission.

Historically, Apple has charged a 30 percent commission on App Store sales—including in-app purchases and subscriptions. In 2021, Apple is estimated to have generated 85.1 billion in gross app revenue globally.

Apple has faced more scrutiny than most platform holders due to its “walled garden” that does not...

Apple is updating App Store prices in nine regions

Apple has announced App Store price changes in nine regions that will come into effect in the next few days.

The company updates App Store prices to account for changes in foreign exchange rates or taxes.

In the following regions, the price of apps and in-app purchases will increase:

Bahrain: Increase of value-added tax from 5% to 10%Ukraine: New value-added tax of 20%Zimbabwe: New digital services tax of 5%

Apple says your proceeds will be adjusted...

App Store Connect now shows analytics for in-app events

Developers can now access analytics for in-app events through App Store Connect.

In-app events such as game competitions, movie premieres, and livestreamed experiences can be great ways of driving user engagement. Events can also be showcased in the App Store to help gain new users:

(Credit: Apple)

Measuring the effectiveness of an in-app event has been more difficult than it should be. Apple wants to fix that.

This week, Apple announced that developers can...

More developers earn $1M via the App Store than Google Play, but the gap is closing

A report from Sensor Tower finds that more developers still earn their first $1 million from the App Store than Google Play, but the gap is closing.

It’s been fairly common knowledge for some time now that, on average, developers earn more from the App Store over Google’s counterpart—despite the much larger global marketshare of the latter.

Android commands around 73 percent of the global smartphone market compared to 26 percent for iOS. However, Apple continues to...

Apple is fighting Russia’s decision to let developers promote alternative payments

Apple is requesting a judicial review of Russia’s decision that developers must be allowed to promote alternative payment options.

In August, the country’s Federal Antimonopoly Service (FAS) issued a warning to Apple that clause 3.1 of the App Store Guidelines – which prohibits iOS app developers from informing in-app users about the possibility to pay for their purchases outside the App Store – breaches Russian antimonopoly legislation.

FAS gave Apple until 30...

Google slashes its Play Store cut for more developers

Google has announced that it’s following the industry trend and slashing its cut of Play Store sales for more developers.

The previous 70/30 cut was once the industry standard for app stores but has faced increasing backlash over the years from both developers and regulators. Critics have long argued that the stores have abused their market position to take an unfair cut.

Epic Games was the first major player to disrupt the model with the launch of the Epic Store,...

Apple appeals to delay App Store change following Epic’s single court victory

Apple has filed an appeal for a stay on an injunction following the firm’s court battle with Epic Games.

The injunction forces Apple to enable developers to direct users to payment methods away from the App Store. It’s an important change that means developers can avoid paying Apple a significant portion of their profits (despite a recent cut from 30 percent to 15 percent for most developers.)

“Epic believes that you have a right to save money thanks to using more...

Epic Games scores for developers in Apple court case

Epic Games has scored for developers in its court battle against Apple over what it considers to be monopolistic App Store policies.

The gaming behemoth took Apple to court following the removal of Fortnite from the App Store. Apple justified its decision as being due to Epic Games breaking App Store policy and using its own billing system.

While smaller developers are now subject to handing a slightly fairer 15 percent cut of sales to Apple, larger developers like Epic...

Developers appear to be losing interest in macOS

Analysis conducted by Appfigures suggests that developers are losing interest in macOS.

The number of Mac app releases has been on a steady decline for years, but Appfigures has noted a rapid decrease in recent months that shows no sign of slowing:

In 2020, developers released 392 apps on average per month. In 2021, that’s dropped to 343 per month.

Appfigures isn’t too optimistic about the outlook going forward and forecasts a drop to the low 200s for...