App Annie reveals the most popular SDKs following iOS 14.5’s release

Mobile data and analytics experts App Annie have shared the most popular SDKs following the release of iOS 14.5.

iOS 14.5 delivered significant new protections for user privacy which have drastically limited access to user-level data. A report from Flurry Analytics earlier this month discovered that 96 percent of iOS 14.5 users in the US are blocking ad tracking.

As to be expected, App Annie found that Apple’s own SDKs lead by unique iOS installs globally—taking the...

App Annie: Mobile app demand surging, gaming revenue set to surpass $120B

Research from App Annie reveals the extent of a surge in demand for mobile apps, driven predominately by gaming.

Mobile game revenue is expected to increase 20 percent this year to surpass $120 billion.

A year into a pandemic, it’s of little surprise to hear that consumption of any form of entertainment has increased—but such a year-on-year increase continues to be staggering given the existing size of the industry.

For comparison, global mobile game...