Analyzing Microsofts slow and steady mobile strategy

We came across The Official Microsoft Blog and read this statement: “Windows Phone has reached 10 percent market share in a number of countries, and according to IDC’s latest report, has shipped more than Blackberry in 26 markets and more than iPhone in seven.” At first, it looked liked some sort of a joke. Everyone knows that Android and iOS are the only contenders; Microsoft Windows 8 and BlackBerry are simply hanging around hopefully.

Cross Platform Vs. Native Mobile App Development – What Works Best?

“Is there an app for that?” may be an annoying question to some, but most smartphone users have learned to ask it. They expect your business – not matter how small or big it is – to have an app that enables them to interact with your services or products through their mobiles. Mobile application development has become mandatory for most businesses.

When you are considering developing an app, you realize that there are many players in the market: Apple,...

Apple vs Android: Battle to find the ultimate winner

Android and Apple are at the top of the smartphone OS food chain. Other players like BlackBerry, Windows and Symbian can't compete with these two giants.

If you are planning to develop an application or launch a mobile advertisement campaign, you need to know some facts about the popularity and reach of different operating systems. In this infographic, we take a look at how Android and Apple tablets and smartphones stack up against each other in number. Not only do we take a look at...

Which platform should companies invest in: Mobile site, web or native app?

What companies must know about mobile to better extract its potential

With the advent of the mobile market, economies are expanding at a rate faster than it can be accommodated. Mobile has brought in its wake a host of growth avenues for companies.

Before looking into the power of the mobile lets see what mobile has accomplished.Let's take a look at some statistics that point towards the growing mobile world:

27% of companies worldwide planned to implement...

Mobile site or mobile app: Which option must businesses offer first?

The latest in the series of business decisions is the debate whether to build a mobile site first or a mobile app. It is on the other hand a latent fact that both choices are pretty much the need of every business under the sun.

The burning question here is which choice must businesses develop first and why so as to satisfy its large user base. The answer lies in the fact that what businesses are looking to accomplish with the deployment and distribution of these options.


Smartphone sales – a three year comparison [infographic]

Smartphone device sales tell us about the popularity of these devices.

Forget the fact whether it’s Apple ruling the roost, or Android, or whether BlackBerry is able to make a dent, what needs to be celebrated is the sheer number of devices sold. But, figures do matter as no company is in this business for charity. They want to make a killing at the gates and they need to go one up over their competitors if they want their brand to survive.

This is why we have come...

Web or native app: Which one should you choose as a developer?

Native apps: Platform specific

Native apps are developed for a specific mobile platform and are either directly installed on a mobile device (smartphones or tablets) or are downloaded and installed by users from online app stores such as the App Store (for iOS apps) or Google Play (for Android apps) or App World (for BlackBerry apps).

These apps run on the operating system of various mobile devices, and are written using the programming language and frameworks (specific to a mobile...