Opinion: How can overseas developers capitalise on the world’s largest app market?

Opinion: How can overseas developers capitalise on the world’s largest app market?
Ilya is the head of global partnerships and eco-development communication at Huawei Consumer Business Group. Prior to Huawei, Ilya held roles at Google and Samsung.

It’s a question many in the mobile application sector ask regularly – how do you get an app to take off in the lucrative and ever-growing Chinese app market?

The statistics about the smartphone industry and mobile usage in the world’s largest country are emphatic – 1.3 billion mobile internet users, almost 100 billion app downloads in 2019, half of the global consumer spending on mobile apps, and a mobile gaming industry that accounted for US$15B in the first six months of...

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