Play Store developers can now add keywords to their apps for greater discovery

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Google is now allowing app developers on its Play Store to tag applications with keywords and phrases for easy discovery. As reported by Android Police, the ability to add tags debuted on the Play Console just around a week ago.

The ability to tag applications will greatly help the Play Store determine where to place the app and how to compare other apps to it, says Google. In order to apply tags, the users can pick up to five tags out of a predetermined list of 150.

Tags will be changed by the developers, ‘only’ when there is a need for a ‘significant change to the content or functionality’ of their app. Moreover, Google requires app developers to be more ‘precise’ while tagging the apps, in the company’s words.

For instance, a multiplayer racing game with vintage cars may have the tags ‘racing’ and ‘car race’, as these tags indicate the kind of games involved. Now, these games should not be tagged ‘stunt driving’ or relevant game categories that could attract similar players, such as ‘motorcycle racing’ or ‘truck racing’.

In July, Google’s built-in malware protection for Android failed a test conducted by security researchers at AV-Comparatives, which is an independent lab that tests anti-malware solutions against known malicious applications. For its Android test, AV-Comparatives pitted security products from ten popular vendors against a test set of 3,601 malicious apps. A built-in security solution is somewhat expected to not perform as well as dedicated products, but Google Play Protect fell way behind the others.

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