Snap is launching a gaming platform which delivers a Mario Party-like experience for users while unlocking a new revenue stream for developers.
Mario Party, if you haven't played it, offers a series of minigames that are catered to multiplayer. Snap wants to harness that social experience to keep users on its platform.
The ‘Snap Games’ platform started from a late-2017 acquisition of Australian game studio Pretty Great. The studio was originally created by former Halfbrick talent which many will know as the developers of Fruit Ninja.
While chatting, Snapchat users can begin a series of games called ‘Bitmoji Party’ with their contacts. It currently features five games from renowned mobile gaming studios like Zynga and Zeptolab.
Here are the five titles launching today:
In Tiny Royale from Zynga, you and your friends shoot to the top in bite-sized Battle Royale action.
In Snake Squad from Game Closure, you and your squad work together to be the last ones standing!
In C.A.T.S. Drift Race from ZeptoLab, you’ll drift around the track and speed past friends for the win!
In Zombie Rescue Squad from PikPok, your squad will rescue survivors in a zombie-infested city.
In Alphabear Hustle from Spry Fox, you’ll collaborate to form words — fast! — to build your village.
Up to seven participants are supported, but a further 24 people can spectate and rotate in if people leave/’rage quit’. As you'd expect from Snap, an omnipresent chatbar is available for text or voice trash talk.
Users can watch a six-second ad for things such as in-game items. This allows Snap and game developers to monetise from the platform without forcing users to pay. Such a model helps to boost reach and engagement.
The platform is launching on an app with existing huge reach, particularly with the younger generation.
Evan Spiegel, CEO of Snap, said:
“In the United States, Snapchat now reaches nearly 75 percent of all 13 to 34-year-olds, and we reach 90 percent of 13 to 24-year-olds.
In fact, we reach more 13 to 24-year-olds than Facebook or Instagram in the United States, the UK, France, Canada, and Australia.”
Snap is yet to disclose the revenue split with developers but it will need to offer a fair cut to attract the game developers needed for the platform to flourish.
The announcement was made at Snap’s first press event called the ‘Snap Partner Summit’ in Los Angeles.
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