Apple has announced developers can now include Mac and free apps with subscriptions in their App Store bundles.
With the new functionality, developers can offer a bundle of up to 10 of their apps. This increases visibility while allowing users potentially discounted access.
In its announcement, Apple wrote:
“App bundles make it easy for customers to buy up to 10 of your apps in a single purchase. And now, you can create app bundles for Mac apps or free apps that offer an auto-renewable subscription to access all apps in the bundle.”
The change to Apple’s policy removes a limitation that restricted App Store bundles to just paid iOS apps. MacOS developers, in particular, will be thankful for the new option to distribute their apps and attract new users.
In the latest release of macOS, Mojave, its app store received a major rehaul. This change will also help to stimulate Mac’s store and show off its own new features.
Apple’s support for subscription apps is of little surprise. The company has been on a campaign to convince developers of the advantages of such a model.
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