As it continues its fight against rivals to be the source of real-time news, Twitter has launched the Periscope Producer API which allows media publishers to broadcast live on the platform using their own professional equipment.
News of the impending API release was first reported by The Information but without an exact release date or much in the way of details. Facebook launched a similar API last April as part of its ‘Facebook Live’ feature which also enables media producers to use their own equipment such as video cameras, editing software, and satellite vans to broadcast directly onto the network.
This has led to some interesting citizen journalism which plays to Twitter’s strength
News consumption is what keeps many users engaged on social networks, and the API’s release will give Twitter feature parity with Facebook when it comes to broadcasting live content for both amateurs and professionals.
Several partners including Telestream, Wirecast, and Livestream Switcher are on board to help publishers get started with the Periscope Producer API:
With Telestream’s Wirecast software, you can broadcast through a number of devices including live camera feeds, iOS cameras, computer desktop and web feeds. Wirecast allows broadcasters to go live on Periscope and Twitter directly from the software and add elements such as live switching, animated titles, transitions and lower thirds.
Livestream’s Mevo camera enables anyone to broadcast, edit and produce high-quality live video directly to Periscope and Twitter from anywhere with a Wi-Fi or LTE signal. Additionally, broadcasters can use Livestream Studio to share live video with multiple cameras, graphics and other professional production features.
Switchboard Cloud’s web platform makes it easy to simultaneously publish live content to Periscope and Twitter, as well as additional destinations and social platforms.
Teradek’s high-quality video encoders and software applications can now broadcast directly to Twitter and Periscope in 1080p.
Twitter's existing live video streaming platform has targetted amateurs looking to broadcast from their devices quickly. This doesn’t work in a professional environment, and the new API will enable deeper customisation for large media publishers.
Some professional organisations have used Twitter for live broadcasts, such as the NFL with Thursday night football, but it’s clear the social network is hoping the new capabilities offered by the new live video API will attract further interest and bolster the network's currently thin amount of live content.
News consumption is what keeps many users engaged on social networks
At the end of last year, Twitter enabled live broadcasts from its main app which reduces the need to download the separate Periscope app so even those users who don’t regularly broadcast can get started “in the moment” if something occurs. This has led to some interesting citizen journalism which plays to Twitter’s strength of real-time updates.
To browse for live streams on Twitter’s platform, users still need to download the separate Periscope app. With features already making their way from Periscope into Twitter’s main app, it seems just a matter of time before discovery of current broadcasts makes the jump.
Would you integrate Twitter video broadcasting into your apps? Share your thoughts in the comments.