Lotaris gives alternative commerce platform for Windows 8 devs

James is editor in chief of TechForge Media, with a passion for how technologies influence business and several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former Mafia boss Michael Franzese, to Steve Wozniak, and Jean Michel Jarre. James can be found tweeting at @James_T_Bourne.

Mobile app licenser Lotaris has launched a new commerce platform for Windows 8 which, it claims, offers the best revenue opportunities to Windows 8 developers.

Called ‘Lotaris in-appCommerce for Windows 8’, the company, who has the likes of Symantec and Sega on its books, claims a “compelling alternative” to the usual channels of monetisation through Windows 8.

Utilising the three month Windows 8 Early Release Programme – available to the first 300 who register on the platform – devs can keep 100% of revenues for 90 days after their account has been activated.

Lotaris claims that the platform is more profitable than Microsoft’s own commerce platform because with Lotaris devs only have to pay 9.85% of revenue, as opposed to the 20% or 30% Microsoft charges.

Similarly, Lotaris allows developers to have direct relationships with their app users, a change from Microsoft, who doesn’t give out consumer details to devs.

Other interesting features of the platform includes easy migration from the Windows Store API to the Lotaris API, CRM and analytics software and in-app licensing for both Windows 7 and 8.

According to Lotaris chief operations officer Christophe Lienhard, Windows is beginning to close the gap on its competitors in the systems race.

“The recent success of Windows 8 has given new impetus to the OS war,” Lienhard said, adding: “Research shows that 10% of Windows Phone gamers spend more than $25 a month in the Windows Store.

Lienhard added: “These ‘whales’, along with flexibility of the app licensing and payment business models enabled through the new Lotaris in-appCommerce service, offer great monetisation opportunities for Windows 8 app developers.”

Windows 8 app development could arguably be a lucrative path for developers, although asking Jeffrey Harmon might not be the best idea.

Harmon’s app, Memorylage, was rejected several times from the Windows Store for increasingly farcical reasons before finally being accepted, in the end writing on his blog: “Windows 8 is a great opportunity for developers, but as it stands, they are in for a world of hurt trying to get through that last hurdle.”

Given back in June it was revealed BlackBerry developers earn more than those on other systems per app, perhaps developing for Windows could be a lucrative, niche market too.

Do you see Windows 8 climbing the OS ladder and if so, why?

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