The mobile advertising specialist Adfonic has announced the availability of its new SDK 2.0 for Android and iOS, allowing developers and mobile marketers to take advantage of its latest range of video and rich media mobile ad options.
The newly available SDK is compliant with the IAB’s MRAID (Mobile Rich Media Ad Interface Definitions) standard, a common API for mobile rich media ads that run in mobile apps. MRAID aims to reduce the complexity of running rich media campaigns by establishing a standard set of commands for developers.
“Rich media is changing the game for advertisers and creating huge demand and the opportunity is now here for developers to see a significant uplift in earnings as a result,” commented Paul Childs, Chief Marketing Officer, Adfonic.
“Larger, more engaging rich media and video ad formats can often drive earnings over ten times higher than those of standard mobile display banners. The new SDK enables developers to run rich media ads without the need to work through complex certification processes with rich media partners.”
Importantly, the new SDK provides the widest range of compatibility with alternatives to Apple’s recently deprecated UDID device identification system, including OpenUDID and ODIN-1. This support across a range of UDID replacement solutions means iOS developers can overcome the tracking challenges posed by Apple’s phasing out of the UDID approach.
“We’ve thought about how developers can tackle the dual challenges of UDID alternatives and increased eCPMs,” said CTO Wes Biggs. “It’s been our goal to simplify monetisation so developers can focus on their core business of innovation.”
SDKs are available as free downloads from http://developer.adfonic.com