Research in Motion is trying to rebuild its damaged reputation with the announcement of its new platform software, BBX, for Blackberry and Playbook.
The software will bridge the gap between the current operating system and its QNX platform, removing developer roadblocks in order to create applications easier.
Due to the increasing number of consumers that use smartphones and tablets, it hopes to bring more programmers in to build more apps for the platform.
It includes new tools, such as WebWorks, Adobe AIR/Flash and a native SDK. The platform will support Blackberry’s cloud services and HTML5 development.
RIM’s Co-Chief Executive Officer, Mike Lazaridis, said: “We’re giving developers the tools they need to build richer applications and we’re providing direction on how to best develop their smartphone and tablet apps as the BlackBerry and QNX platforms converge into our next generation BBX platform.”
BBX will also have a new user interface framework called Blackberry Cascades. This will enable advanced capabilities, such as app integration and the BBM platform.
Lazaridis said: “I can’t say how important you are to us. It’s a really exciting time for BlackBerry developers.”
However, RIM could now face a legal battle due to its choice of name. BASIS International has trademarked the name ‘BBx’ for its language software, database and toolset.
BASIS’ users are now left confused after RIM’s press release, which could harm its reputation as a cross-platform application development program.
BASIS Chairman and CEO, Nico Spence, said: “We have thousands of product licenses installed worldwide with the ‘BBX’ prefix that run on Windows, Linux, Mac OS X […] with mobile clients running Apple iOS, Google Android, and Windows Mobile. We are fielding numerous customer inquiries voicing their confusion about the RIM announcement.”
RIM has yet to see the legal complaint and has dismissed the concerns, saying that it does not believe it will be confusing because the companies are different types of businesses.
This follows a number of recent upsets suffered by RIM, the latest being a global service outage for three days, stopping consumers’ access to its email and internet services.
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