App downloads to hit 98 billion by 2015

Mobile application downloads are to continue their reign of popularity after a new study from analyst firm Berg Insight predicted that total app downloads in 2015 will reach 98 billion.

The new study found that if this target is reached it means that the compound annual growth rate of downloads between 2010 and 2015 will be 56.6 percent.

The research follows a study by In-Stat earlier this year which predicted that mobile app downloads will reach the far more modest figure of 48 billion by 2015, due mainly to the boom of touch-screen equipped smartphones. They also predicted that almost 90 percent of smartphones shipped this year will have touch screens.

Berg said today that the financial success of mobile apps is due in large part to Apple’s App Store, as the forerunner in the montitization of apps and is likely to remain at the pinnacle for the foreseeable future.

However, with more and more apps being offered for free to users, developers will have to generate more revenue by charging for additional features and virtual goods within the program.

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