Chinese ad tech attempts to bypass Apple’s new App Tracking Transparency

Apple’s new App Tracking Transparency (ATT) feature hasn’t been publicly released yet, but a Chinese state-backed ad technology wants to circumvent it.

ATT is due to be rolled out alongside iOS 14.5 sometime this spring. The feature, which has drawn both praise and criticism, will allow users to control whether their data can be shared for advertising purposes on an app-by-app basis.

According to a recent survey, just 38.5 percent of respondents said they will...

Cloud gaming will ‘fundamentally disrupt’ distribution, monetisation, and consumption

A report from GlobalData highlights the big changes that cloud gaming will bring to the industry which requires consideration.

Cloud gaming is still a small industry – representing around one percent of gaming revenue in 2020 – but it is expected to grow quickly as technologies like 5G continue to rollout and/or improve.

Rupantar Guha, Associate Project Director at GlobalData, said:

“In ten years, traditional PC and console games will have been replaced...

App Annie: Mobile app demand surging, gaming revenue set to surpass $120B

Research from App Annie reveals the extent of a surge in demand for mobile apps, driven predominately by gaming.

Mobile game revenue is expected to increase 20 percent this year to surpass $120 billion.

A year into a pandemic, it’s of little surprise to hear that consumption of any form of entertainment has increased—but such a year-on-year increase continues to be staggering given the existing size of the industry.

For comparison, global mobile game...

Progressive Web Apps on Chrome OS will soon support in-app purchases

Google will soon enable support for in-app purchases in Progressive Web Apps (PWAs) on Chrome OS.

Mountain View has long been an advocate of PWAs—unsurprising, really, considering Google is the world’s largest web services company.

What is therefore surprising is how long it’s taken for Google to provide support for in-app purchases in PWAs on Chrome OS. Better late than never and all that, though.

Although Android apps are now supported on many...

Apple removes 18 iOS apps for fraudulent advertising activity

Apple has removed 18 iOS apps after determining they were being used to earn money for cybercriminals by conducting ad fraud.

The apps were found to be secretly clicking adverts to earn the attacker cash. While such conduct is not intrusive and may not even be noticeable by the user, it can slow down the device, use more data, and/or drain the battery faster.

Security researchers at Wandera discovered 17 of the infected apps which spanned a wide range of categories including...

Google enables devs to monetise free users with ‘Rewarded Products’

Google has introduced a new method for Android developers to monetise free users with a feature called ‘Rewarded Products’.

Free apps are increasingly more popular than paid. In Q1 2018, Statista found 94.24 percent of app downloads are free.

It’s understandable from a user perspective that most want to at least try an app before committing to a purchase. In-app purchases allow users to pay for the full app or additional functionality, but some users...

Apple will enable developers to lure ex-subscribers back with discounts

Apple has announced it will soon allow developers to lure users who previously had an in-app subscription back with discounts.

In an App Store Connect post, Apple wrote:

“Apps with auto-renewable subscriptions will soon be able to provide a discounted price for a specific duration for existing or previously subscribed customers. You can use subscription offers to help win back subscribers who have cancelled their subscriptions or promote an...

Supreme Court leaning against Apple in App Store monopoly claim

The day for Apple to defend itself against App Store monopoly claims in front of the Supreme Court arrived Monday, and it’s not looking good for the company.

Attendees claim the case appears to be leaning in favour of the claimants; Robert Pepper and three other Apple users who joined him in a class-action lawsuit.

The claimants brought the case in front of the Supreme Court with the allegation that Apple is forcing users to get apps from the iOS App Store with no...

Analyst: Supreme Court won’t rule on App Store fees until mid-2019

Developers awaiting the Supreme Court’s ruling in a case against Apple over its App Store fees may have to wait until mid-2019.

Benjamin Schachter, Analyst at Macquarie Research, expects the verdict will be heard soon but the ruling won’t be made until early next year. Furthermore, any potential financial impact will be at least a year away.

The case against Apple was filed in 2011 by a group of app developers who allege that Apple has engaged in anti-competitive...

Why app developers are not satisfied with their current ad revenues

Only one in three app developers are satisfied with their in-app ad revenues, while fewer than one in five say they are satisfied with their collection from non-video ads.

That’s the key finding from Chocolate, with the video advertising vendor announcing its new App Developer Survey Report 2018, focusing on app monetisation. The report, which is based on responses from 102 app developers from 22 countries, provides comprehensive details about app developers' satisfaction...