Developers can now create custom App Store offer codes

Apple is finally letting developers create their own custom offer codes for in-app subscriptions.

In 2020, Apple introduced the ability to generate offer codes for in-app subscriptions. However, there were two major limitations: they were randomly generated and were for one-time use.

On the Apple Developer website, the company announced that it’s lifting both limitations so developers can create offer codes like BRINGONSUMMER that can be used for as long – or,...

State of APIs 2021: ‘Great Resignation’ leading challenge, security remains a top focus

RapidAPI’s latest State of APIs developer survey finds the cross-industry “Great Resignation” is the leading challenge facing the industry, while security remains a top focus.

Employees are leaving their current jobs in record numbers as part of the so-called Great Resignation due to burnout, income stagnation, poor treatment, and low satisfaction. Almost half of the world’s workers are considering quitting, according to a Microsoft survey.

RapidAPI’s survey...

Former Twitter CEO Jack Dorsey demos LDK for supporting fast Bitcoin payments

Former Twitter CEO Jack Dorsey has demonstrated the Lightning Development Kit (LDK), a solution to help developers support fast Bitcoin payments via mobile and point-of-sale terminals.

Dorsey stepped down from Twitter to focus his efforts on Block (formerly Square) which, as a group, is aiming to boost the adoption of Bitcoin as a payment method.

The company’s Square Crypto project was rebranded to Spiral. The company is developing the LDK to enable developers to...

Apple is fighting Russia’s decision to let developers promote alternative payments

Apple is requesting a judicial review of Russia’s decision that developers must be allowed to promote alternative payment options.

In August, the country’s Federal Antimonopoly Service (FAS) issued a warning to Apple that clause 3.1 of the App Store Guidelines – which prohibits iOS app developers from informing in-app users about the possibility to pay for their purchases outside the App Store – breaches Russian antimonopoly legislation.

FAS gave Apple until 30...

Google slashes its Play Store cut for more developers

Google has announced that it’s following the industry trend and slashing its cut of Play Store sales for more developers.

The previous 70/30 cut was once the industry standard for app stores but has faced increasing backlash over the years from both developers and regulators. Critics have long argued that the stores have abused their market position to take an unfair cut.

Epic Games was the first major player to disrupt the model with the launch of the Epic Store,...

Apple appeals to delay App Store change following Epic’s single court victory

Apple has filed an appeal for a stay on an injunction following the firm’s court battle with Epic Games.

The injunction forces Apple to enable developers to direct users to payment methods away from the App Store. It’s an important change that means developers can avoid paying Apple a significant portion of their profits (despite a recent cut from 30 percent to 15 percent for most developers.)

“Epic believes that you have a right to save money thanks to using more...

HUMAN partners with InMobi to help tackle in-app ad fraud

Cybersecurity firm HUMAN Security has partnered with mobile advertising giant InMobi to help tackle fraudulent behaviour.

Mobile is projected to account for 75 percent of global ad spend by the end of 2021—offering huge opportunities for the industry, but also making it a major target for cybercriminals.

Kunal Nagpal, SVP and General Manager of the Publisher Platform and Exchange at InMobi, said:

“InMobi is committed to transparency, trust-based...

App Annie reveals the most popular SDKs following iOS 14.5’s release

Mobile data and analytics experts App Annie have shared the most popular SDKs following the release of iOS 14.5.

iOS 14.5 delivered significant new protections for user privacy which have drastically limited access to user-level data. A report from Flurry Analytics earlier this month discovered that 96 percent of iOS 14.5 users in the US are blocking ad tracking.

As to be expected, App Annie found that Apple’s own SDKs lead by unique iOS installs globally—taking the...

Report: 96% of iOS 14.5 users in the US are blocking ad tracking

According to a new report, around 96 percent of iOS users in the US are using Apple’s new privacy feature to block ad tracking.

Starting with iOS 14.5, apps that wish to track users for advertising purposes must ask for explicit user consent.

Flurry Analytics has been tracking daily opt-in and opt-out rates following iOS 14.5’s launch and found that – of a sample of 2.5 million active users – only around four percent in the US are allowing apps access to their...

Chinese ad tech attempts to bypass Apple’s new App Tracking Transparency

Apple’s new App Tracking Transparency (ATT) feature hasn’t been publicly released yet, but a Chinese state-backed ad technology wants to circumvent it.

ATT is due to be rolled out alongside iOS 14.5 sometime this spring. The feature, which has drawn both praise and criticism, will allow users to control whether their data can be shared for advertising purposes on an app-by-app basis.

According to a recent survey, just 38.5 percent of respondents said they will...