HUMAN partners with InMobi to help tackle in-app ad fraud

Cybersecurity firm HUMAN Security has partnered with mobile advertising giant InMobi to help tackle fraudulent behaviour.

Mobile is projected to account for 75 percent of global ad spend by the end of 2021—offering huge opportunities for the industry, but also making it a major target for cybercriminals.

Kunal Nagpal, SVP and General Manager of the Publisher Platform and Exchange at InMobi, said:

“InMobi is committed to transparency, trust-based...

Twilio Segment’s dev toolkit simplifies differentiated customer experiences

Twilio has introduced a new developer toolkit for its customer data platform Segment to simplify the delivery of differentiated experiences.

The toolkit promises to provide companies with the most powerful data collection and integration capabilities on the market.

Peter Reinhardt, CEO of Twilio Segment, said:

“Every company is investing and innovating in digital customer engagement in order to compete. The trouble is, you can’t buy a one-size-fits-all SaaS...

Chinese ad tech attempts to bypass Apple’s new App Tracking Transparency

Apple’s new App Tracking Transparency (ATT) feature hasn’t been publicly released yet, but a Chinese state-backed ad technology wants to circumvent it.

ATT is due to be rolled out alongside iOS 14.5 sometime this spring. The feature, which has drawn both praise and criticism, will allow users to control whether their data can be shared for advertising purposes on an app-by-app basis.

According to a recent survey, just 38.5 percent of respondents said they will...

Apple now allows iOS developers to send ads using push notifications

Apple has updated its App Store guidelines to allow iOS app developers to send ads using push notifications.

Cupertino has traditionally been strict around areas which could be detrimental to a user’s experience; advertising being a key one. In the past, developers were unable to use push notifications for “advertising, promotions, or direct marketing purposes.”

The new rules will only permit sending push advertisements to users if they agree to it. Users must...

Utopia looks to create a self-regulating society with P2P ecosystem and mineable cryptocurrency

The vitality of the Internet is such that any reference to Maslow’s hierarchy of needs, first published in 1943, today usually comes with a half-joking reference to Wi-Fi. Indeed, you would not be reading this piece now without it. Yet one particularly promising area for distributed ledger technologies (DLT) is around user and data privacy for Internet usage.

Meet Utopia. The product, which launches today from anonymous group of networking enthusiasts who call themselves The...

AppsFlyer: ‘Hyper casual’ gaming is boosting in-app advertising

Mobile attribution and marketing analytics firm AppsFlyer has released a new report highlighting the opportunity for in-app advertising driven by the growth of "hyper casual" gaming.

Hyper casual games are defined as offering instant but highly engaging tap-to-play gameplay. Basically, the kind of games you often see people playing one-handed on packed trains around the world.

According to AppsFlyer, these games now have the highest number of installs on average in 50...

Facebook updates Graph, Messenger, and Marketing APIs to 4.0

Facebook has updated three of its most important APIs to version 4, bringing some important changes to be aware of.

While the version number indicates a large release, it’s worth noting that Facebook is transitioning to major numbers for all new versions. The change in numbering aligns the version numbers of Facebook’s SDKs with the version of the API.

Graph API 4.0

Pages API – Facebook now requires one of the following permissions for an app to access the...

Amazon ‘Moments’ provides real-life rewards for in-app actions

Amazon has launched a new API called ‘Moments’ which allows developers to reward users performing high-value actions with real-life gifts.

Moments leverages Amazon’s position as the world’s largest retailer. It’s perfect for developers wanting to offer their most-valued users more tangible rewards without having to deal with the hassle involved with shipping gifts.

The company’s global reach means products are shipped out from local...

Ultra aims to revolutionise game distribution with blockchain

Former executives from Xbox, Atari, Dell, Unity, Uber, and Time Warner have joined forces to create Ultra, a blockchain platform aiming to revolutionise game distribution.

Game distribution is monopolised with leading players take advantage of their position to take large cuts from developers’ work.

Nicolas Gilot, Co-CEO of Ultra. says:

“The success of Steam, Google, and Apple’s app stores over the last decade means that users...

Freemium model favoured by majority of app developers for monetisation

The “freemium” model has outpaced all other monetisation strategies when it came to mobile app monetisation. This was revealed by Clutch in a survey, which showed that more than 61% of app developers recommend a “freemium” model for mobile app monetisation.

The survey also found that the most successful mobile apps do not only need expert recommendations for monetisation strategies but also a holistic approach that extends beyond development. It is suggested...