Developers can now create custom App Store offer codes

Apple is finally letting developers create their own custom offer codes for in-app subscriptions.

In 2020, Apple introduced the ability to generate offer codes for in-app subscriptions. However, there were two major limitations: they were randomly generated and were for one-time use.

On the Apple Developer website, the company announced that it’s lifting both limitations so developers can create offer codes like BRINGONSUMMER that can be used for as long – or,...

Apple vows to collect App Store commission even through alternative payment systems

Apple is being forced to support alternative payment systems in a growing number of regions but has made clear that it still intends to collect a commission.

Historically, Apple has charged a 30 percent commission on App Store sales—including in-app purchases and subscriptions. In 2021, Apple is estimated to have generated 85.1 billion in gross app revenue globally.

Apple has faced more scrutiny than most platform holders due to its “walled garden” that does not...

Apple is updating App Store prices in nine regions

Apple has announced App Store price changes in nine regions that will come into effect in the next few days.

The company updates App Store prices to account for changes in foreign exchange rates or taxes.

In the following regions, the price of apps and in-app purchases will increase:

Bahrain: Increase of value-added tax from 5% to 10%Ukraine: New value-added tax of 20%Zimbabwe: New digital services tax of 5%

Apple says your proceeds will be adjusted...

App Annie: Users downloaded 230B apps in 2021, spent 3.8T hours using them

A report from App Annie highlights the staggering growth the mobile app ecosystem witnessed last year.

According to the analytics firm’s State of Mobile 2022 report, users downloaded around 230 billion apps in 2021.

Theodore Krantz, Chief Executive Officer of App Annie, said:

“The big screen is slowly dying as mobile continues to break records in virtually every category - time spent, downloads and revenue.”

Chinese users downloaded the most...

App Store Connect now shows analytics for in-app events

Developers can now access analytics for in-app events through App Store Connect.

In-app events such as game competitions, movie premieres, and livestreamed experiences can be great ways of driving user engagement. Events can also be showcased in the App Store to help gain new users:

(Credit: Apple)

Measuring the effectiveness of an in-app event has been more difficult than it should be. Apple wants to fix that.

This week, Apple announced that developers can...

More developers earn $1M via the App Store than Google Play, but the gap is closing

A report from Sensor Tower finds that more developers still earn their first $1 million from the App Store than Google Play, but the gap is closing.

It’s been fairly common knowledge for some time now that, on average, developers earn more from the App Store over Google’s counterpart—despite the much larger global marketshare of the latter.

Android commands around 73 percent of the global smartphone market compared to 26 percent for iOS. However, Apple continues to...

Google: Android app engagement on Chrome OS is growing 50% YoY

As we barrel towards 2022, Google has released some interesting statistics about its platforms over the past year.

The demand for software has grown over the past couple of years as enterprises and employees adapt to new ways of working and continuing business in a rapidly-changing world. As consumers, many of us are spending more time at home and relying on software to entertain us and make our lives easier.

Chromebooks are often associated with students as they’re...

Apple is fighting Russia’s decision to let developers promote alternative payments

Apple is requesting a judicial review of Russia’s decision that developers must be allowed to promote alternative payment options.

In August, the country’s Federal Antimonopoly Service (FAS) issued a warning to Apple that clause 3.1 of the App Store Guidelines – which prohibits iOS app developers from informing in-app users about the possibility to pay for their purchases outside the App Store – breaches Russian antimonopoly legislation.

FAS gave Apple until 30...

Google slashes its Play Store cut for more developers

Google has announced that it’s following the industry trend and slashing its cut of Play Store sales for more developers.

The previous 70/30 cut was once the industry standard for app stores but has faced increasing backlash over the years from both developers and regulators. Critics have long argued that the stores have abused their market position to take an unfair cut.

Epic Games was the first major player to disrupt the model with the launch of the Epic Store,...

Huawei Developer Conference 2021: Building a thriving ecosystem ‘Together’

This year’s Huawei Developer Conference (HDC) has the theme of “Together” as the company calls on developers and its industry partners to help build a smart, safe, and flourishing ecosystem.

Huawei’s application store, AppGallery, is already one of the largest in the world. Earlier this year, Developer reported the store had enjoyed a 33 percent growth in monthly active users (MAUs) and distributed 83 percent more apps than over the previous 12 months.

AppGallery...