App Annie reveals the most popular SDKs following iOS 14.5’s release

Mobile data and analytics experts App Annie have shared the most popular SDKs following the release of iOS 14.5.

iOS 14.5 delivered significant new protections for user privacy which have drastically limited access to user-level data. A report from Flurry Analytics earlier this month discovered that 96 percent of iOS 14.5 users in the US are blocking ad tracking.

As to be expected, App Annie found that Apple’s own SDKs lead by unique iOS installs globally—taking the...

27 May 2021 | Advertising

Lightricks raises $135 million in series C funding on $1bn valuation

Lightricks has raised $135 million (£111.3m) in its latest series C funding round that it plans to use to develop and accelerate powerful AI enhanced solutions.

With this financing round, led by Goldman Sachs Private Capital Investing, along with other participants like Insight Partners and ClalTech, the Jerusalem-based software firm’s total financing to date amounts to £169m.

5 August 2019 | Analytics

Apple tells app developers to remove screen recording analytics code

Apple is reportedly telling app developers to remove or disclose the use of analytics code, which allows them to record the users’ interaction with their iPhone apps.

While investigating into the matter, TechCrunch found that popular applications like Air Canada, Singapore Airlines, Abercrombie & Fitch, Hotels.com, Hollister, Expedia, and were using “session replaying” tools from...

11 February 2019 | Analytics

Apple provides app analytics on the Mac App Store

Apple is adding app analytics to its revamped Mac App Store which launched with macOS Mojave earlier this year.

In a post on its developer portal today, Apple wrote:

“Your app data from the new Mac App Store on macOS Mojave is now available in App Store Connect.

Now you can find out how many times your app was seen on the Mac App Store, how many times your product page was viewed, and how many new customers...

14 December 2018 | Analytics

Microsoft launches Clarity analytics solution for A/B testing

Microsoft has launched a Google Optimize 360 competitor it calls Clarity, a solution enabling web developers to understand user behaviour at scale.

The company found limitations in current A/B experimentation solutions it believes could be solved and set out to do so with Clarity.

In a blog post, Microsoft wrote:

“While A/B experiments allow developers to see when their key metrics are moving, the primary drawback is the lack of visibility...

13 December 2018 | Analytics

Pusher Beams enables read receipts for push notifications

Pusher has launched a new feature called 'Beams' which provides developers with read receipts for their push notifications, similar to using most IM apps.

Read receipts are not exactly a groundbreaking new feature. Since the early days of SMS, users have been able to opt-in to receive alerts when their messages have been successfully delivered to another device.

With the rise of instant messaging, the feature has become somewhat default. Now when you use popular...

7 September 2018 | Analytics

Facebook leaked developer reports to external app testers

Facebook’s woes over its handling of user data continue as it admits to leaking private information to external app testers.

The company accidentally sent analytic reports intended for developers and their direct employees to external app testers.

None of the emails contained personal information, but they did contain data which should be kept private to the developer such as views, average users, and other information which could be especially useful to a...

25 June 2018 | Analytics

Take a page out Googles (Play)book with news app for Android developers

(Image Credit: iStockPhoto/JasminSeidel)

Google has launched a news app called 'Playbook for Developers' which offers a centralised place for Android developers to stay updated with all the latest on the world's most popular operating system. 

After opening the app for the first time you'll have the option to personalise the content to your individual needs and interests. There are categories spanning a variety of...

22 June 2016 | Analytics

IBM rolls out cloud data and analytics marketplace targeting developers

(c)iStock.com/Valerie Loiseleux

IBM has expanded its Cloud Data Services range with over 25 cloud data services and 150 publicly available datasets now available on the IBM Cloud to aid developers in building, deploying and managing web and mobile applications. The services also allow data scientists to ascertain unseen trends using data and analytics in the cloud.

The hybrid cloud services can be implemented across multiple cloud providers. They hinge upon open source...

5 February 2016 | Analytics

Google debuts new universal app campaigns and performance reports

(Image Credit: Google)

The app industry is a huge and growing business which offers a lot of potential, but also a lot of competition. Making the most amazing piece of software won't make a difference to anyone if the app just gets lost in the depths of the vast app stores and never has a chance to gain the userbase it deserves. 

Google has debuted new tools - first announced back in May at Google I/O - for creating powerful new "Universal app campaigns" along with...

15 October 2015 | Analytics