App Annie reveals the most popular SDKs following iOS 14.5’s release

Mobile data and analytics experts App Annie have shared the most popular SDKs following the release of iOS 14.5.

iOS 14.5 delivered significant new protections for user privacy which have drastically limited access to user-level data. A report from Flurry Analytics earlier this month discovered that 96 percent of iOS 14.5 users in the US are blocking ad tracking.

As to be expected, App Annie found that Apple’s own SDKs lead by unique iOS installs globally—taking the...

Report: 96% of iOS 14.5 users in the US are blocking ad tracking

According to a new report, around 96 percent of iOS users in the US are using Apple’s new privacy feature to block ad tracking.

Starting with iOS 14.5, apps that wish to track users for advertising purposes must ask for explicit user consent.

Flurry Analytics has been tracking daily opt-in and opt-out rates following iOS 14.5’s launch and found that – of a sample of 2.5 million active users – only around four percent in the US are allowing apps access to their...

Chinese ad tech attempts to bypass Apple’s new App Tracking Transparency

Apple’s new App Tracking Transparency (ATT) feature hasn’t been publicly released yet, but a Chinese state-backed ad technology wants to circumvent it.

ATT is due to be rolled out alongside iOS 14.5 sometime this spring. The feature, which has drawn both praise and criticism, will allow users to control whether their data can be shared for advertising purposes on an app-by-app basis.

According to a recent survey, just 38.5 percent of respondents said they will...

EFF calls Facebook’s campaign against Apple’s iOS 14 privacy changes ‘laughable’

The EFF (Electronic Frontier Foundation) has called Facebook’s campaign against Apple’s iOS 14 privacy changes “laughable”.

Facebook took out full-page newspaper ads last week in protest at Apple’s privacy changes in iOS 14:

https://twitter.com/DaveStangis/status/1339183289349918721

Apple’s new policies require apps which collect information about users to disclose what data they’re grabbing—and request specific permission to do...

AppsFlyer: ‘Hyper casual’ gaming is boosting in-app advertising

Mobile attribution and marketing analytics firm AppsFlyer has released a new report highlighting the opportunity for in-app advertising driven by the growth of "hyper casual" gaming.

Hyper casual games are defined as offering instant but highly engaging tap-to-play gameplay. Basically, the kind of games you often see people playing one-handed on packed trains around the world.

According to AppsFlyer, these games now have the highest number of installs on average in 50...

Apple removes 18 iOS apps for fraudulent advertising activity

Apple has removed 18 iOS apps after determining they were being used to earn money for cybercriminals by conducting ad fraud.

The apps were found to be secretly clicking adverts to earn the attacker cash. While such conduct is not intrusive and may not even be noticeable by the user, it can slow down the device, use more data, and/or drain the battery faster.

Security researchers at Wandera discovered 17 of the infected apps which spanned a wide range of categories including...

Google bans yet another Chinese app developer for invasive ads

Google has banned a Chinese app developer for violating its advertising policies shortly after booting another from the Play Store.

CooTek, a company listed on the New York Stock Exchange, has found itself on Google’s naughty list and had dozens of its app removed.

The company is most well known in Western countries for its TouchPal keyboard but also had a range of apps spanning various categories. CooTek predominately focused on health-oriented apps such as HiFit, Abs...

How to easily integrate real flight and travel data into any app

Sponsored The statistics around online travel show that users are particularly used to the app experience. A study carried out last year found that 58% of the more than 950 end travellers polled said they preferred apps to search for flights. 53% said they preferred apps to search for accommodation.

Whether you work in travel, are a developer interested in the industry or an entrepreneur looking for...

Google will revise ad blocker-killing Chromium proposal

Google has decided to revise its proposed Chromium update that would have killed ad blockers and some other extensions.

The proposal, to restrict Chromium's script blocking capabilities to the new DeclarativeNetRequest API instead of the old webRequest API, caused a backlash from extension developers and users.

Chromium engineer Devlin Cronin provided an update on Google Groups following the outcry:

“I’d like to reiterate that...

Facebook tightens security of some APIs in platform changes

Amid the continued fallout after Cambridge Analytica took advantage of Facebook’s APIs, the social media giant is making several platform changes.

For anyone who’s been living under a rock, election data firm Cambridge Analytica partnered with an app which used prior versions of Facebook’s advertising API to collect data on at least 87 million users without their consent.

Investigations are ongoing as to whether this data was used to influence people’s...